In addition to a welcome email, RapidMiner built an onboarding chatbot to answer questions and educate new members. RapidMiner Integrate a chatbot into your onboarding experience If a new seller has a great experience, they are going to be far more likely to continue using the app as well as share it with their friends.ħ. So, they offered a tip helping people sell theirs faster. Smartphones are a common product that people sell on their app. Letgo, which is a neighborhood marketplace app, shares a quick win in their welcome email. While this email could be shorter with fewer CTAs, Oculus highlights the most important information right in their welcome email and makes it easy to find and access their knowledge base. This tip applies mainly to developer or technical support communities. Oculus Make it easy to access your knowledge base They even include numbers and social proof to make these actions more compelling.ĥ. Nextdoor, a hyperlocal social network, takes this a step further by sharing three ways that a new member can contribute. Nextdoor Entice new members to post their first commentĪs I shared earlier in this post, the sooner someone logs in and posts in the community, the more likely it will be that they’ll contribute a second time. To be honest, I’m not sure why more communities don’t do this since it’s one of the easiest ways to educate and get new members excited to participate in the community since you are bringing them along on your journey.Ĥ. Girls Night In, a fast-growing newsletter focused on self-care, is one of the few welcome emails that share how they got started. Their welcome email is short, sweet and to the point but highlights how each member plays a role in the Wave community as a whole.ģ. Wave, an accounting platform for freelancers and small business owners, uses their welcome email to empower new members. Wave Highlight that each member is a part of their larger mission This showcases the personality that Tech Ladies embodies and shows new members exactly what they stand for.Ģ. Tech Ladies, a community devoted to helping women in technology startups get ahead in their career, does a great job of getting new members excited to join their community by using a fun image and one call-to-action (CTA). Tech Ladies Showcase your brand’s personality
In this post, I’ll share 7 examples of communities that have great welcome emails. Includes 1-2 CTAs maximum (Remember, the goal is to get them excited to participate, not completely overwhelm them!).Any relevant and helpful community guidelines.Highlights what they can expect in the community.Empowers them to be a part of the community’s journey.A short intro about what your brand stands for.The best welcome emails include the following: If a new contributor gets a response to their first post within 5 hours, they are significantly more likely to stay active and engaged in the community. Your welcome email should get new members excited to contribute or take some sort of action. More often than not, welcome emails are an afterthought. This is your first chance to get people excited about your brand and share your story. One of the best ways to do this is through your welcome email.
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